If people talk about a campaign, does that mean it is a success? I don’t think so, especially when all the talk is about the fact that FLICK OFF looks an awful lot like FUCK OFF, and not that people need to use less energy.
I was at the Acura dealership last week having the oil changed, etc. While I waited, an older gentleman sat down in the chair next to me. CP24 was on the TV and a story about climate issues was on. Some how we got to talking about climate change, and what each person can do to make a difference. He was very passionate about fixing this problem, but somewhat uneducated about how to do it. This man was well-spoken and knew all kinds of things about the situation we’ve created for ourselves, and what proposals/programs the governments of the world were working on; however he did not know what he, as just one man, could really do. This is a problem. A big one.
He was familiar with the Flick Off campaign, but solely because of the t-shirts. The website, while flashy, is light on content… or at least the content, if it is there, is buried under mountains of clichés.
If the population of North America had the wit and the wisdom to convert clichés into routines, we wouldn’t be in this situation in the first place! “Close the door, you’re letting out all the heat!” “Close the door, you’re letting in the heat!” “Turn off the lights when you leave the room!” Etc, etc. These are all common sayings that most of us heard regularly as we were growing up. But it seems as though the lessons learned as children were not really learned at all.
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