“There are four ways, and only four ways, in which we have contactwith the world. We are evaluated and classified by these four contacts:
what we do, how we look, what we say, and how we say it.”
- Dale Carnegie (1888-1955) American Educator
In an ongoing effort to grow our business we stepped up our cold-calling and cold-emailing and found this quote to be of particular interest. It acts as a guiding light in our efforts, and more attention should be paid to it by more people, more often.
Potential suppliers contact me all the time but rarely am I moved to actually follow-up on their request. What about you? Have you received a pitch-piece that absolutely rocked and caught your attention? If so, please share it with me.