Cadbury has placed an “interactive” billboard at Yonge-Dundas Square. The billboard features a giant Cadbury Creme Egg, a lever and fulcrum, a catch basin and a giant fan. The idea is that as rain and snow accumulate in the catch basin it will raise the egg into the spinning fan blades – thereby releasing the goo within onto the street below.
Check out the live webcam at CadburyCremeEgg.ca!
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